Rubicon Project’s revenue increased 32% in Q4, earning $31.4 million on $246 million in ad spend. It met its goal for a positive adjusted EBITDA and, as a bonus, became cash flow positive a year ahead of projections. The news sent Rubicon’s stock up 15% in after-hours trading. But Rubicon also noted pressure in its... Continue reading »
The post Rubicon Grows Revenue, But Bid Shading Is Driving Down Publisher CPMs appeared first on AdExchanger.
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