For many app publishers, the General Data Protection Regulation (GDPR) was an opportunity to examine each of their many SDK integrations and ask, “Does it spark joy?” The answer, in many cases, was no: It sparks the potential for data leakage and compliance headaches. In 2018, the number of unused SDKs – those that a publisher... Continue reading »
The post After GDPR Inspires Developers To Snip Unused SDKs, It’s Back To Biz As Usual appeared first on AdExchanger.
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