AdExchanger |
Slideshows have been hurt by growing demand for viewable inventory, as readers rarely scroll down and often click to the next slide before ads load. Topix, which buys traffic to slideshows that rack up tons of page views, was affected by this shift. Four months ago, the site’s viewability hovered around 40%, so programmatic buyers... Continue reading »
The post How Topix Stopped Nonviewable Ads From Killing Its Slideshow Strategy appeared first on AdExchanger.
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