Taste Of Home Turns Raw Social Engagement Into A Fully Cooked Audience Development Strategy

AdExchanger |

Taste of Home amassed almost 6 million followers on its Facebook pages, where readers actively commented and shared posts – without ever hiring anyone to run audience development. That raw engagement attracted Kari Hodes to join in January as Trusted Media Brands’ (which owns Taste of Home) VP of digital content and audience development. Hodes... Continue reading »

The post Taste Of Home Turns Raw Social Engagement Into A Fully Cooked Audience Development Strategy appeared first on AdExchanger.

from AdExchanger http://ift.tt/2xVD1LX
via IFTTT