Tuesday, September 12, 2017

OMD Turns To Pressboard To Scale And Measure Sponsored Content

AdExchanger |

Despite rising content marketing budgets, the logistics of briefing multiple publishers, approving content and measuring results makes it difficult to scale investments. To help brands and agencies address this logistical pain point, Pressboard designed a platform to automate, standardize and scale sponsored content. The company has helped clients such as GE, Ford, General Mills and... Continue reading »

The post OMD Turns To Pressboard To Scale And Measure Sponsored Content appeared first on AdExchanger.



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