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“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Erik Requidan, vice president of programmatic strategy at Intermarkets. As marketers and agencies become more selective about inventory and demanding of transparency, publishers need to respond in a way that makes sense not just... Continue reading »
The post Demand-Path Optimization: The Flip Side Of Supply-Path Optimization appeared first on AdExchanger.
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