Thursday, September 7, 2017

Apple Analytics Will Bring Better Measurement To Podcasts, But Not Programmatic

AdExchanger |

The podcast industry is about to take a bite out of a formerly forbidden fruit when Apple shares its podcast listener data with publishers this fall, and its sure to be a hot topic of conversation at the IAB’s annual podcast upfront in New York City on Thursday. In June, Apple said it would share... Continue reading »

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