AppNexus, Rubi And PubMatic Form A Consortium; Apple Ramps Up Its Devices

AdExchanger |

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Best Frenemies AppNexus, Rubicon Project and PubMatic have launched a joint open-source initiative called Prebid.org to establish header bidding standards and processes, which will ultimately benefit premium publishers. “We’re starting to see the need for header bidding to go everywhere,” AppNexus product line manager... Continue reading »

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