Last year, the GroupM digital agency Essence broke into traditional TV. Now, Essence is working with all of the major TV networks to sell their inventory in a more addressable way, said CEO Christian Juhl. “We’re trying to work with major publishers on changing the way they sell media,” he said. “But the things we're... Continue reading »
The post How Digital Agency Essence Hopes To Bring Addressability To TV appeared first on AdExchanger.
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