“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Ben Epstein, engagement manager at Jounce Media. Auction duplication is the new normal, and it is getting worse, not better. A common publisher ad serving setup might look like this: Exchanges A, B,... Continue reading »
The post Conflicting Truths About Auction Duplication appeared first on AdExchanger.
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