As all online advertising exchanges – including Google – switch to a first-price auction format, marketers and publishers can trust they will be run fairly. The auction type ensures that the exchanges, acting as the auctioneers, have no incentive to cheat. “First-price auctions wipe out a lot of ways auctioneers would be tempted to bend... Continue reading »
The post Auction Theory Ph.D.s Share Five Things Buyers And Sellers Should Keep In Mind For First-Price Auctions appeared first on AdExchanger.
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