IAB Europe has notified vendors of changes to its consent management platform (CMP) program, which registers companies that collect and manage consent data for publishers, and is narrowing the gap between its GDPR framework and Google’s GDPR consent standards. These changes also come with a significant price increase. Last week, IAB Europe notified CMP vendors... Continue reading »
The post IAB Europe Raises CMP Fee And Readies Consent Framework For An Update appeared first on AdExchanger.
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