College-age consumers shouldn’t be too hard for advertisers to find, since many are, not surprisingly, on college campuses. But most college newspapers don’t have a systematic way to sell their inventory. Student-run outlets generally have reps to pound the pavement, visiting small businesses – their bread and butter – one by one to drum up ad... Continue reading »
The post The Daily Tar Heel Isn’t Doing Old-School Ad Sales appeared first on AdExchanger.
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