Wirecutter Plots Its Affiliate Future Under The Wing Of NYT Parent Company

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The New York Times acquired The Wirecutter last year because its Consumer Reports-like product coverage mirrored the Times’ aspirations to expand into service journalism. “The Wirecutter was doing what the Times would have done if we were to start from scratch,” said David Perpich, The Wirecutter’s president and general manager. The Wirecutter helped the Times... Continue reading »

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