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"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Tal Almany, senior director of advanced integrations at SpotX. Header bidding exploded as a display tactic in online advertising, but adoption for video has been slower. Many publishers and tech providers are taking what they’ve... Continue reading »
The post Round Peg, Square Hole: Display Tactics Will Fail With Video Header Bidding appeared first on AdExchanger.
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