Friday, December 8, 2017

This Game Developer Cut Its CPI In Half By Testing Ad Creative Before Launch

AdExchanger |

Creative often gets neglected by app publishers gunning for installs – but it’s one of the most important aspects of any app-install campaign, said Artur Grigorjan, head of growth marketing at Russian game studio Playrix. “By this point, most advertisers have enough expertise when it comes to buying,” Grigorjan said. “Now they’re transitioning to the next... Continue reading »

The post This Game Developer Cut Its CPI In Half By Testing Ad Creative Before Launch appeared first on AdExchanger.



from AdExchanger http://ift.tt/2B3xLLw
via IFTTT

No comments:

Post a Comment