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In India, the media company behind its biggest news websites – Times of India, The Economic Times and the Mumbai Mirror – also offers apps and sites where users can make restaurant reservations, study for a test, stream music, buy stocks or track cricket scores. By building its own ad tech stack and developing mobile-heavy... Continue reading »
The post India-Based Times Internet Bets On Products, Not Ads, To Grow Media Business appeared first on AdExchanger.
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