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Publishers Must Conquer Thorny Issues Before Using Data Co-Ops To Fight The Duopoly

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“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Erik Matlick, founder and CEO at Bombora. The data cooperative has emerged as a strategic weapon for publishers in the battle for online ad dollars against the Facebook and Google duopoly. In data co-ops,... Continue reading »

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