Friday, December 8, 2017

Publishers Must Conquer Thorny Issues Before Using Data Co-Ops To Fight The Duopoly

AdExchanger |

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Erik Matlick, founder and CEO at Bombora. The data cooperative has emerged as a strategic weapon for publishers in the battle for online ad dollars against the Facebook and Google duopoly. In data co-ops,... Continue reading »

The post Publishers Must Conquer Thorny Issues Before Using Data Co-Ops To Fight The Duopoly appeared first on AdExchanger.



from AdExchanger http://ift.tt/2k9zhBk
via IFTTT

No comments:

Post a Comment