Friday, December 22, 2017

A Closer Look At Demand-Path Optimization: Why Humans Matter

AdExchanger |

“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Erik Requidan, vice president of programmatic strategy at Intermarkets. In September, I wrote a column that introduced the idea of demand-path optimization, the process by which publishers optimize the path from supply-side platforms (SSPs),... Continue reading »

The post A Closer Look At Demand-Path Optimization: Why Humans Matter appeared first on AdExchanger.



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