AdExchanger |
“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Erik Requidan, vice president of programmatic strategy at Intermarkets. In September, I wrote a column that introduced the idea of demand-path optimization, the process by which publishers optimize the path from supply-side platforms (SSPs),... Continue reading »
The post A Closer Look At Demand-Path Optimization: Why Humans Matter appeared first on AdExchanger.
from AdExchanger http://ift.tt/2zeEahV
via IFTTT
No comments:
Post a Comment