Curating Your Personal Style: A Guide

Arranging your wardrobe can be tricky. Whether it’s a long overdue sort out or whether you need a wardrobe refresh altogether, organizing your personal style can sometimes seem like a monumental task. Yet it doesn’t haven’t to be a burden;…

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How to Decorate Your Home With Inspiration

Today there are various sites where you can find innovative ideas for the interior of your home. Undeniably, inspiration can be found for interior design projects on various online sites. Some ideas are rather clear, yet other schemes may be…

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All You Need To Know About Off-Page SEO

SEO for any website requires an optimal balance between on-page and off-page activities. While your on-page elements ensure enhanced user experience, off-page elements ensure the authority that your website earns over the internet. As many leading marketers suggest, off-page optimization…

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O-Ring Material Reference Guide for Selecting the Right Product Design

O-rings are critically important for a wide range of applications, from aircraft and automobile components to medical devices and scuba diving equipment. To serve this diverse range of functions, o-ring manufacturers have developed a number of customized materials with specialized…

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Scale, Please: Vox Media Shares Post-Merger Plans For New York Media

Vox Media and New York Media are merging to create a portfolio of brands so they can better compete against platforms and build diversified businesses at scale, the companies announced Tuesday. “The conversations we have with marketers every day are about the engagement around our brands, scale and performance,” Vox Media Chief Revenue Officer Ryan... Continue reading »

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Ad Buyers Beware, This Article Includes At Least 4 Words That Might Be On Your Keyword Blacklist

People are consuming more news content than ever, but some advertisers avoid it like the plague. In fact, the word “plague” is probably on a bunch of keyword blacklists. “We battle the narrative that news is an unsafe place for marketers,” said Christine Cook, SVP and CRO of CNN’s digital portfolio, during a panel Tuesday... Continue reading »

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3 Things Xandr Needs To Do As Pressure Mounts To Deliver

Despite Xandr’s positioning as the TV platform of the future during its Relevance Conference in Santa Barbara last week, agency buyers want to see more progress toward that goal. Certainly, Xandr has the right assets and strategy to create a programmatic marketplace for TV. Over the past year, Xandr launched a publisher network called Community,... Continue reading »

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Emmy Awards Ad Spend Foretells The Streaming Wars; No Love For The Walled Gardens

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Move Over Rick Welday is stepping out of his shoes as Xandr president and likely right into a position at either AT&T or WarnerMedia. The change comes as AT&T begins to bring the three pillars of its new media empire – communications, advertising and... Continue reading »

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Are GIFs Viewable? GIPHY Hooks Up With Oracle’s Moat To Prove It

GIPHY is growing up. The search engine for GIFs is partnering with Oracle Data Cloud’s Moat to measure viewability, ad delivery and invalid traffic for short-form branded content on its platform. The metrics will be baked into the price of media and available for all campaigns and sponsored GIFs starting in Q4 when GIPHY and... Continue reading »

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6 Tips to Help You Bring Out the Interior Designer in You

Designing is a skill that only a few people possess while bringing out their inner creativity into work. Interior decoration is something wide and fun which seems easy but requires a lot more than ever imagined. Hiring interior designers is…

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3 Things You Need to Know Before Hiring an Interior Designer

There was a time where hiring an interior designer would have seemed indulgent or unnecessary. Those times are well behind us, with the need for interior designers growing as homeowners understand the invaluable insights they can bring to their living…

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3 Ways You Can Improve User Experience on Your Website

If you’re a business owner, you’ll probably know the perils of receiving a bad review online from a customer. For most consumers, a single negative experience on your website or retail outlet is enough to send them running, never to…

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What Makes a Great UI Designer? Interview with Shaw Li, UI Designer at CouponBirds

1. Can you tell us a bit about yourself and what’s your role at CouponBirds? Hey everyone! I’m Shaw Li, a User Interface designer at CouponBirds. As a UI designer on this team, it’s my job to enhance user experiences…

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Innovid Snaps Up Display Ad Company For $30M; Modern Publishers Need To Think Like DTC Marketers

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Is This Innovid-ive? Video ad company Innovid bought Argentinean display company Herolens for $30 million, after raising $30 million in January. “Display is a bad business,” Innovid CEO Zvika Netter told The Wall Street Journal. Huh? Well, Innovid needs a display ad business to... Continue reading »

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How The Right Lab Design Can Improve The Productivity Levels of Students

Ah! School laboratories – you don’t miss the place, do you? Who would miss a giant, dull and dim room filled with chemicals, and endless types of lab apparatus? You would have to be one heck of a Golden boy…

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Can The Washington Post Take Ad Dollars From Facebook? It Hopes To, With Zeus Prime

The Washington Post became the latest publisher to develop a self-serve platform to compete with Facebook when it released Zeus Prime on Tuesday. Zeus Prime adds a self-serve buyer interface to Zeus, The Washington Post’s revenue platform. The software-as-a-service platform emphasizes fast ad load times and high viewability. Most recently, it added the cookie-less contextual... Continue reading »

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4 Reasons To Use PosterMyWall for Marketing Visuals Online

Marketers today need to be more competitive than ever. Aside from promoting brands on different social platforms, they also need to maintain client relations, ensure branding consistency, brainstorm initiatives, as well as stay ahead of their rivals. With so many…

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Artist Sera Boeno on Displacement and Identity

On the Move  It’s difficult to generalize about how Americans feel when it comes to a nomadic lifestyle. There are certainly members of older generations who feel that financial stability and a lack of geographical movement are one and the…

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Inside Freestar, The Fast-Growing Company Header Bidding Built

After Freestar landed atop Inc.’s 2019 list of “Most Successful Companies in America,” co-founder Chris Stark pointed to header bidding as the reason the 45-person company’s growth exploded 36,680% over three years. Freestar solves for the complexity programmatic and header bidding created for publishers. In recent years, publishers managed bids through AdSense, then waterfalls, then... Continue reading »

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News App SmartNews Eschews Subscriptions For Good Old Advertising

When Japan-based SmartNews raised its most recent funding round – $28 million in August – the company’s valuation hit $1.1 billion. It’s an eye-popping appraisal for a news discovery app. There aren’t many ad-supported unicorns galloping around the digital news biz these days. SmartNews has raised just over $116 million since 2013. The app, founded in Tokyo... Continue reading »

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Financial Times Is Capturing Ad Budgets Of Small Buyers By Automating The Hassle

Financial Times has started using automation to make selling long-tail inventory more efficient. Automation allows Facebook and Google to capture significant ad revenue from small buyers. But for publishers like the FT, managing those campaigns requires tremendous manpower. Consider that 55% of its global ad campaigns in 2018 had budgets under 10,000 pounds. Salespeople and... Continue reading »

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20 Wonderful Examples of Plastic Business Card Designs

Have you ever given a thought as to what business cards are really for? Sure, you may have business cards that you give out so that people have your contact details but do you know that your business cards can…

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10 Useful Design Ideas for Branding Eco-Friendly Products

Are you planning to get your eco-friendly products finally on the market but haven’t started your branding strategy yet? First of all, congratulations on running a business that respects the Earth. Secondly, you’re just in time to take a look…

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Podcast Industry Is Reliving The Early Days Of Digital

Does this sound familiar? A publisher ad network invests in technology to support more automated, data-driven advertising. Over time, platform revenue supersedes traditional ad sales. Eventually the business pivots hard to tech. It’s a story that played out numerous times in digital advertising over the years, at companies like AOL, Collective and Conversant. Now the... Continue reading »

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5 Reasons You Should Choose Glass for your Home Interior

Glass is one of the most popular items when it comes to buildings and interiors alike. Modern features it offers are pretty much unmatched by most other materials. Also, glass manufacturing has evolglved to great heights over the past few…

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Publishers Are Abandoning First-Gen DMPs

The data-management platform (DMP) was sold as a tool with the power to turn publisher data into dollars. Vendors wooed publishers into signing multiyear contracts to use the technology. But the expectations didn’t match reality. As those contracts have expired, especially this year, many publishers aren’t renewing them. Just as marketers are moving from the... Continue reading »

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10 Iconic Logo Redesigns of the Last Century

Every famous logo has an inspiring story. Whenever you see Apple’s logo, you involuntarily think about technology. Similarly, a visual of the McDonald logo makes you think of juicy hamburgers and fries. Brands like these have a huge impact on our…

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4 Ways AI is Changing the Process of Software Development

A series of progressive steps starting from the planning of the software application, coding, testing, quality check, implementation and support, software development is a long and aimful process. It involves as many people during the development and after the configuration.…

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Lotame CEO On Launching A Private Data Exchange, And Why The New DMPs Are “Fool's Gold”

Point solution technology often gets a bad rap, but that’s exactly what Lotame wants to be. Lotame, which started life as a data management platform (DMP) for publishers, has been systematically unstacking itself to make parts of its DMP available a la carte, including a connected TV product suite and firehose access to Lotame’s global... Continue reading »

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4 Reasons Why News Media Will Thrive In The Wake Of Privacy Regulation

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jeff Turner, head of at product for RED at The Washington Post. Every few years there’s something new in digital advertising that threatens publishers’ revenue and puts the digital publishing industry at risk. Past years’... Continue reading »

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How do I Choose Curtains for my Home?

The curtains are said to be invented by the great Egyptians early in the 31st century BC and used them throughout their entire rule. Fast forward to the 21st century, today the interior designers and home renovators have put modern…

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The Demise Of Third-Party Cookies Means Brands And Publishers Must Get Closer To Consumers

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Chris Moore, head of business development at Publishers Clearing House Media. In the last year, Google, Apple and Mozilla have clamped down on third-party cookie tracking in their Chrome, Safari and Firefox browsers, adding... Continue reading »

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4 Reasons Why Mockups are Essential for Your Design Projects

Do you find it challenging designing and developing a web application? Or maybe you simply want to up your PSD, branding, and app design game. Either way, what you need is help with your designs, which is exactly what we…

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Xandr Monetize Replaces The AppNexus SSP And Adds OTT Header Bidding

Goodbye AppNexus SSP, hello Xandr Monetize. One year after its acquisition by AT&T, AppNexus is rebranding its exchange to Xandr Monetize. It’s also adding a slew of new features to support its vision of offering a full programmatic stack for video-heavy publishers. Xandr Monetize is the third Xandr-branded product to launch, after Xandr Community and... Continue reading »

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Design The Perfect Magazine Website With These 5 Tips

Magazines have been a part of our culture for centuries. In fact, the first entertainment magazine was published in 1672, and they’ve been popular ever since. As you already know, these publications have come a long way in the last…

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10 Tips for Creating Content in Dry or Difficult Industries

We should all be familiar with the value of high-quality content when it comes to digital marketing – from increased link magnetism and more social shares, to improved brand awareness and higher conversions (and much more). But for many online…

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Axios Has A Game Plan For Growth, And It’s All About Engagement

The Axios Sports newsletter recently hit a major milestone: 100,000 subscribers, up nearly tenfold in less than nine months. But this is not just growth for growth’s sake, said Ernesto Arrocha, associate director of growth and engagement at Axios, which publishes more than 20 daily and weekly newsletters. Its sports newsletter maintains a 42% open... Continue reading »

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