People are consuming more news content than ever, but some advertisers avoid it like the plague. In fact, the word “plague” is probably on a bunch of keyword blacklists. “We battle the narrative that news is an unsafe place for marketers,” said Christine Cook, SVP and CRO of CNN’s digital portfolio, during a panel Tuesday... Continue reading »
The post Ad Buyers Beware, This Article Includes At Least 4 Words That Might Be On Your Keyword Blacklist appeared first on AdExchanger.
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