Despite Xandr’s positioning as the TV platform of the future during its Relevance Conference in Santa Barbara last week, agency buyers want to see more progress toward that goal. Certainly, Xandr has the right assets and strategy to create a programmatic marketplace for TV. Over the past year, Xandr launched a publisher network called Community,... Continue reading »
The post 3 Things Xandr Needs To Do As Pressure Mounts To Deliver appeared first on AdExchanger.
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