Wednesday, September 11, 2019

Lotame CEO On Launching A Private Data Exchange, And Why The New DMPs Are “Fool's Gold”

Point solution technology often gets a bad rap, but that’s exactly what Lotame wants to be. Lotame, which started life as a data management platform (DMP) for publishers, has been systematically unstacking itself to make parts of its DMP available a la carte, including a connected TV product suite and firehose access to Lotame’s global... Continue reading »

The post Lotame CEO On Launching A Private Data Exchange, And Why The New DMPs Are “Fool's Gold” appeared first on AdExchanger.



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