Innovid Snaps Up Display Ad Company For $30M; Modern Publishers Need To Think Like DTC Marketers

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Is This Innovid-ive? Video ad company Innovid bought Argentinean display company Herolens for $30 million, after raising $30 million in January. “Display is a bad business,” Innovid CEO Zvika Netter told The Wall Street Journal. Huh? Well, Innovid needs a display ad business to... Continue reading »

The post Innovid Snaps Up Display Ad Company For $30M; Modern Publishers Need To Think Like DTC Marketers appeared first on AdExchanger.

from AdExchanger https://ift.tt/2V3LhWY
via IFTTT