Axios Has A Game Plan For Growth, And It’s All About Engagement

The Axios Sports newsletter recently hit a major milestone: 100,000 subscribers, up nearly tenfold in less than nine months. But this is not just growth for growth’s sake, said Ernesto Arrocha, associate director of growth and engagement at Axios, which publishes more than 20 daily and weekly newsletters. Its sports newsletter maintains a 42% open... Continue reading »

The post Axios Has A Game Plan For Growth, And It’s All About Engagement appeared first on AdExchanger.

from AdExchanger https://ift.tt/2NOui9l
via IFTTT