How AB InBev, Spark Foundry And Condé Nast Assess Data Quality

AdExchanger |

Advertisers, agencies and publishers agree that the bar for better data quality has never been higher. Yet the quality of many third-party data sets is questionable, and advertisers don’t always know what they’re getting when they purchase it. Here’s how Anheuser-Busch InBev, Publicis agency Spark Foundry and the publisher Condé Nast are all vetting data... Continue reading »

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When It Comes To Ad Quality, Programmatic Isn’t The Problem

AdExchanger |

Brands, agencies, publishers and vendors agree that while the industry is rife with ad quality issues, programmatic isn’t the culprit. “Programmatic is not the problem,” said Shaune Kolber, programmatic creative and ad fraud manager at Dell, at AdExchanger’s Programmatic I/O conference in New York City on Thursday. “It’s a way of buying. It’s not supposed... Continue reading »

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Purch Shores Up Defenses Against Bots, Bad Ads And Malware

AdExchanger |

Purch, publisher of LiveScience and TopTenReviews, added three layers of defense to its anti-fraud system in October. In addition to pre-screening for bots twice, Purch now detects bots, malware and ad quality in real time. “Better-quality traffic means higher ad performance and higher CPMs,” said Purch CTO John Potter. “This is a trend. Demand sources... Continue reading »

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Connatix Raises $15M Series A To Help Publishers Navigate The New Video Ecosystem

AdExchanger |

Video platform Connatix raised $15 million in growth equity from Volition Capital on Tuesday. The company had previously raised an undisclosed seed round, and it claims it is profitable. Connatix will use the funding for product development, to beef up sales and marketing and to fuel US expansion. After it penetrates the US market, Connatix... Continue reading »

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Time Out Digital Reinvents Itself Using TripAdvisor As A Model

AdExchanger |

As print publishers figure out how to remake themselves for digital, Time Out has come up with an unusual solution: Borrow the revenue model – and former CMO and president – of TripAdvisor. Time Out once recommended events, hotels and restaurants to readers, but it no longer stops there. Now the publisher allows readers to... Continue reading »

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Safari Tracking Change Hurts Some Pubs; Google's Latest TV Push

AdExchanger |

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cookie Crumbles Apple’s recent policy change to limit cookie-based tracking of Safari users [AdExchanger coverage] is already starting to hit publishers reliant on programmatic. CafeMedia, which sells about half of its inventory programmatically, has seen CPMs on Safari dip 10% or more from expected... Continue reading »

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Post-Merger Profitability: Upworthy and Good’s Happy Marriage

AdExchanger |

The idea of accomplishing more together than apart sounds like a tagline for a social justice organization, but that’s what Upworthy and Good say happened after they merged 10 months ago to form Good Worldwide. The two publications cater to corporations and nonprofits that want to align their brands with social causes and change. Good... Continue reading »

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The Real Power Of Publisher Data

AdExchanger |

“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Chip Schenck, vice president of data and programmatic solutions at Meredith Corp. As marketers and publishers push to leverage first-party data sets to inform target audiences and campaigns, a new normal is emerging: blended... Continue reading »

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Merkle’s Global COO On Navigating Platforms, Publishers And Cloud Stacks

AdExchanger |

As the global COO of Merkle, Michael Komasinski keeps the proverbial engines running both internally and in the agency’s services business. After joining Merkle in 2015 from his post as COO of Razorfish North America, Komasinski helped drive 30% revenue growth across the business in 2016. Komasinski also was largely responsible for leading the integration... Continue reading »

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To Meet Video Demand, Time Inc. Turns To Google’s Mobile Outstream

AdExchanger |

As Facebook grabs more mobile and video dollars from the ecosystem, premium publishers are looking for viable ways to compete. For storied publisher Time Inc., one solution is to bring its own mobile-optimized video solutions to market. Using Google’s native framework, Time created a mobile, in-feed video solution dubbed Adapt that is customized to its... Continue reading »

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With GDPR Just Seven Months Away, It’s Time For Publishers To Look Under The Sofa

AdExchanger |

“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Matthew Smith, managing director at IDG Connect International. Got data? It’s time to pay closer attention to General Data Protection Regulation (GDPR) because it’s almost certainly going to affect your business and how you... Continue reading »

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Under SAP, Gigya Aims To Be The Consumer Identity System Of Record

AdExchanger |

German software giant SAP purchased Gigya for $350 million in late September to acquire expertise in identity management. Gigya will merge with the Hybris Business unit – home to SAP’s ecommerce marketing platform. Gigya helps brands and publishers unify and manage identity data like social logins, site or in-app registrations and email. On Tuesday, Gigya... Continue reading »

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How Food Network Seasons Its Facebook Messenger Bot

AdExchanger |

Texting and messaging friends tends to bring out our inner foodies, and the Food Network has used a Facebook Messenger bot to join that conversation. Food Network has invested in its chatbot since it first launched in November 2016, even after the initial hype dropped off. While other brands and publishers had difficulties being conversational... Continue reading »

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Auction Mechanics: A Buyer’s Perspective

AdExchanger |

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alexandre Cotarmanac’h, senior director of publisher products at Criteo. There is a fundamental dynamic in any price negotiation: Both parties are trying to find out each other’s bottom line. This haggling... Continue reading »

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Snap Keeps A Clean Nose; Facebook Russia Ad Fallout Looms

AdExchanger |

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Brownie Points Despite being a smaller part of their revenue picture, Snap offers brands and publishers one thing Google and Facebook do not: a social media environment essentially free of “fake news.” Facebook and Google spread content further, but Business Insider’s Mike Shields argues... Continue reading »

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Podcast: Sizing Up Sizmek

AdExchanger |

Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Mark Grether has held just about every marketing job you can imagine. He was an agency guy at WPP (where he cofounded Xaxis), a publisher exec in Germany, a client-side marketer in the banking industry and even a professor of marketing. Today he is CEO... Continue reading »

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We Need A Collective Push To End Site Spoofing

AdExchanger |

“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Jana Meron, vice president of programmatic and data strategy at Business Insider. Jana will present "Insider View From The Publisher" at AdExchanger's upcoming PROGRAMMATIC I/O New York conference Oct. 25-26. Ad fraud is a much-discussed headache for... Continue reading »

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The Open Marketplace Works For Advance Local

AdExchanger |

With header bidding enabled, the open marketplace works just fine for Advance Local. While many publishers and buyers are moving to closed, curated programmatic environments due to brand safety, fraud and viewability concerns, Advance Local is focused on driving yield in the open marketplace. That strategy means improving viewability and giving buyers transparent URL information... Continue reading »

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Stay Tuned … For More TV Ad Products From Google

AdExchanger |

Google is swooping in for TV advertising dollars with a slate of TV-related product releases and updates. While Google revealed these products on Tuesday during its Publisher Leadership Summit in Chicago, it will formally announce them during TV Week in mid-October. First up are TV Content Explorer and TV Modeled Forecasting, both of which are... Continue reading »

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To Fight The Duopoly, CBS Interactive’s Programmatic Head Urges Publishers To Band Together

AdExchanger |

Programmatic is suffering from a crisis in confidence from marketers. And that crisis affects premium publishers like CBS Interactive. But there are solutions on the horizon, according to Jason White, SVP and GM of global programmatic revenue at CBS Interactive. Header bidding, for example, will boost transparency in the marketplace and even the playing field... Continue reading »

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IAB Tech Lab’s Open-Source SDK For In-App Viewability Is Almost Ready For Prime Time

AdExchanger |

Publishers are on the cusp of only needing one software development kit (SDK) to measure in-app viewability. On Wednesday, the IAB Tech Lab kicked off a limited beta to test an open-measurement SDK that would enable publishers to work with multiple viewability vendors without requiring multiple SDK integrations. The test will run for roughly two... Continue reading »

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The New York Times, Vice And The Local Media Consortium Get Organized Around Data

AdExchanger |

Every publisher wants to harness its data – but you can’t climb a mountain without a lot of pain. At the Google Publisher Leadership Summit in Chicago, ad execs from The New York Times, Vice Media and the Local Media Consortium (LMC) discussed their often-arduous quests to reach the peak. The New York Times, for... Continue reading »

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Google To Offer More Data Insights To Pubs, Release Its Answer To Header Bidding In 2018

AdExchanger |

Google on Tuesday unveiled its Insights Engine Project – including six products for data visualization, integration and insights – and promised that exchange bidding will be generally available in early 2018. Read the release. For the first time, Google, via an Insights Engine product, will give publishers the types of user demographic and content consumption... Continue reading »

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