AdExchanger |
Purch, publisher of LiveScience and TopTenReviews, added three layers of defense to its anti-fraud system in October. In addition to pre-screening for bots twice, Purch now detects bots, malware and ad quality in real time. “Better-quality traffic means higher ad performance and higher CPMs,” said Purch CTO John Potter. “This is a trend. Demand sources... Continue reading »
The post Purch Shores Up Defenses Against Bots, Bad Ads And Malware appeared first on AdExchanger.
from AdExchanger http://ift.tt/2zOSy1F
via IFTTT
No comments:
Post a Comment