Monday, October 30, 2017

How AB InBev, Spark Foundry And Condé Nast Assess Data Quality

AdExchanger |

Advertisers, agencies and publishers agree that the bar for better data quality has never been higher. Yet the quality of many third-party data sets is questionable, and advertisers don’t always know what they’re getting when they purchase it. Here’s how Anheuser-Busch InBev, Publicis agency Spark Foundry and the publisher Condé Nast are all vetting data... Continue reading »

The post How AB InBev, Spark Foundry And Condé Nast Assess Data Quality appeared first on AdExchanger.



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