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As print publishers figure out how to remake themselves for digital, Time Out has come up with an unusual solution: Borrow the revenue model – and former CMO and president – of TripAdvisor. Time Out once recommended events, hotels and restaurants to readers, but it no longer stops there. Now the publisher allows readers to... Continue reading »
The post Time Out Digital Reinvents Itself Using TripAdvisor As A Model appeared first on AdExchanger.
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