IAB Tech Lab’s Open-Source SDK For In-App Viewability Is Almost Ready For Prime Time

AdExchanger |

Publishers are on the cusp of only needing one software development kit (SDK) to measure in-app viewability. On Wednesday, the IAB Tech Lab kicked off a limited beta to test an open-measurement SDK that would enable publishers to work with multiple viewability vendors without requiring multiple SDK integrations. The test will run for roughly two... Continue reading »

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