Safari Tracking Change Hurts Some Pubs; Google's Latest TV Push

AdExchanger |

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cookie Crumbles Apple’s recent policy change to limit cookie-based tracking of Safari users [AdExchanger coverage] is already starting to hit publishers reliant on programmatic. CafeMedia, which sells about half of its inventory programmatically, has seen CPMs on Safari dip 10% or more from expected... Continue reading »

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