Thursday, October 12, 2017

To Meet Video Demand, Time Inc. Turns To Google’s Mobile Outstream

AdExchanger |

As Facebook grabs more mobile and video dollars from the ecosystem, premium publishers are looking for viable ways to compete. For storied publisher Time Inc., one solution is to bring its own mobile-optimized video solutions to market. Using Google’s native framework, Time created a mobile, in-feed video solution dubbed Adapt that is customized to its... Continue reading »

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