The Benefits Of Natural Light in Architectural Design

Unfortunately for some, accessibility to natural light in their workplace is as elusive as negotiating a meaningful raise with a curmudgeonly superior or achieving your desired weight on your very first try. Unlike decades past, a great deal is now…

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HuffPost Created A Loyalty Funnel To Deepen Reader Engagement

A successful article at HuffPost doesn’t have the most traffic – it has the most traffic from loyal readers with the highest engagement time. HuffPost overhauled its audience strategy last year to super-serve its most faithful readers and increase their numbers. The publisher is also diversifying its revenue through subscriptions. In April, it soft-launched a... Continue reading »

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Tutorial Guide: How to Build a WordPress Website in 2019

Websites are no longer just a trend. Since they were first introduced to the world, they’ve basically become a necessity. Businesses can hardly strive without an online presence and not having a website certainly diminishes their reach. People use blogs…

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How To Increase Productivity With Office Design

You probably won’t be surprised to hear that your house design can have a huge influence on your mood. The right design can give you energy and create a relaxing atmosphere while spending time in dark, gloomy interiors can easily…

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Google Chrome Will Protect Programmatic As It Enhances User Privacy

Unlike competing browsers like Mozilla’s Firefox and Apple’s Safari, Google’s Chrome has to strengthen user privacy without undermining online advertising. Chrome walked that razor’s edge when it revealed plans to create a “privacy sandbox” that will increase protections to user privacy without breaking programmatic advertising that funds publisher content. To bolster its position, Google claimed... Continue reading »

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6 Top E-commerce Website Design Trends for 2019

The way that online visitors interact with websites is changing. Fresh web design concepts emerge every year and brands need to meet their customers’ expectations and satisfy their needs. Today’s consumers are even familiar with the latest trends and expect…

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10 Hedge and Shrub Sculptures You Wouldn’t Believe

Whereas gardening is one of the favorite past times of British people, topiary is the art practiced all around the world. Topiary is the art of making sculptures out of bushes and it has actually been practiced since Roman times,…

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6 Modern Kitchen Design Ideas that Won’t Break the Bank

Designer kitchens are the stuff dreams are made of. Every homeowner or prospective buyer loves the look of a clean, organized, well thought out kitchen. There’s just something about kitchen design that draws people to a home more than any…

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Design a Perfect Hipster Logo with These 25 Bundles

Logo creation can sometimes be a long and difficult process. Sometimes, finding all the right elements which blend perfectly well with each other can be extra challenging particularly when you don’t have a theme to go on with. In recent…

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Grow Your Online Presence with These 5 Important Tools

In today’s world, it is unimaginable for businesses to survive without an online presence. How can a company succeed if they are not on the same platform as its target audience? The future belongs to the young people of today.…

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6 Logo Designing Principles Everyone Should Know

Your brand’s logo is one of the most important parts of your business. When people see that logo, they should know exactly what company it represents and gets a good feeling about your reputation. That logo should stand for everything…

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Brands, And Now Publishers, Must Get The Message About Programmatic Creative

"On TV and Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Scott Bender, partner, global head of publisher strategy and business development at Prohaska Consulting. As we hyper-target, we can’t forget to hyper-message. While programmatic has revolutionized the way media is transacted over the past decade,... Continue reading »

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Prepping For The Worst Is The Best Approach To The California Consumer Privacy Act

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Keith Abbey, vice president of publisher growth at Sovrn. With less than six months to California Consumer Privacy Act (CCPA) enforcement, the law is still nebulous and far from its final shape. But that... Continue reading »

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How To Use Designrr (Complete Guide)

Creating an eBook can become burdensome. The two biggest hurdles in creating an eBook include writing content and designing it. Designrr makes creating an eBook easily and quickly. It takes the content directly from the Website or from Microsoft word.…

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25 Perfect Professional Typefaces for Advertising

For a lot of beginners, the job of choosing fonts is a bit baffling. There are unlimited choices—from the typical ones to the elaborate styles—with no means of understanding the choices, only endless lists of recommendations. Choosing the right font…

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Global Privacy Initiatives Could Leave Marketers And Publishers In A Deeper Black Hole Than They Think

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Jay Friedman, president and partner at Goodway Group. The General Data Protection Regulation (GDPR), the United Kingdom’s Information Commissioner’s Office (ICO) and, soon, California seem to be doing their best to rain on the programmatic parade.... Continue reading »

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101 Quotes about Love, Life, and God from Rumi

Jalal ad-Din Muhammad Balkhi, better known as Rumi, was a great Persian poet and Sufi mystic of the 13th century. Centuries after his death, his work continues to influence countless individuals. His life and teachings exemplify the universal values of…

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3 Ways to Use Vintage Jewelry as a Contemporary Piece

As women, we’re always looking for new ways to add a dash of pop and creativity to our outfits. After all, nobody enjoys having to wear the same outfits over and over again, day in and day out. If you’re…

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Publishers Are Skeptical About Facebook's Planned News Tab; Take a Peek Inside Disney Supply Stack

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Publisher Traumatic Stress Disorder  Publishers, does this sound familiar? Facebook is offering to pay licensing fees to news outlets to participate in a news section it plans to launch later this year. It’s knocked on doors at ABC, Dow Jones, The Washington Post, Bloomberg... Continue reading »

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How to Identify the Right App Development Company for Your Next Project

By considering a few key factors, non-technical entrepreneurs can pinpoint an app developer who can deliver desired outcomes. A recent study reveals that 90 percent of consumers will choose not to purchase after experiencing an unsatisfactory digital engagement. In a…

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3 Things To Know About The Gannett/GateHouse Media Merger

If all goes according to plan, America’s two largest newspaper chains will become one by the end of the year. Earlier this week, New Media Investment Group, parent company of GateHouse Media, announced its intention to buy USA Today publisher Gannett in a deal valued at $1.4 billion. If antitrust regulators approve the merger, GateHouse... Continue reading »

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Telaria Rides A Tailwind As Premium Publishers Embrace CTV

Over the past two years, connected TV (CTV) has gone from a niche rounding out linear TV audiences to a core component of premium video publisher’s inventory supply. That evolution has paid off for supply-side platform (SSP) Telaria, which recently shifted its focus away from desktop and mobile video to enable publishers to monetize their... Continue reading »

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Ensure Privacy with Linking News’ White Label Press Release Distribution Solution

These days, more new businesses are making headway through the use of brilliant tactics, strategies and the help of stellar third-party service providers. Managing a business is no easy task as many aspects need to be taken care of that…

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Simple Trading With Automated Trading Platforms

With the improvement/progress of technology, trading methods have also changed tremendously. Manually placing trades has become a thing of past as now you can leverage advanced algorithms that are specifically programmed to do the trading for you. Autotrading uses dedicated…

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Want To Get More Out Of Programmatic While Balancing CX? Invest In Your Tech.

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Christopher Guenther, senior vice president, global head of programmatic, at News Corp. One of the oldest tenets of business has been to put the customer first – and it holds especially true for media. Publishers... Continue reading »

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Brands Must Prepare For Advertising In A Cookie-Less World

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Scott Tieman, global head of programmatic services at Accenture Interactive. The death of cookies is beginning to have real impacts for brands, publishers and everyone in between. Ultimately, it will... Continue reading »

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How NBC News Doubled The Amount Of Clicks On Branded Content

NBC News, whose portfolio includes Today.com, CNBC and MSNBC, doubled the clickthrough rate (CTR) on its branded content when it used tech that fine-tuned distribution of the content on its sites. The branded content tech, Polar, automatically tested different pairings of headlines and images, optimizing how it pulls readers into a story, and automating more... Continue reading »

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How To Make Your Own Brand in Minutes with the Looka Logo Maker

You hear the words ‘brand’, ‘branding’, and ‘brand identity’ a lot nowadays. Not only are they used interchangeably, their very definitions have evolved over the years as more and more people become familiar with them. However, each word is quite…

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