“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Keith Abbey, vice president of publisher growth at Sovrn. With less than six months to California Consumer Privacy Act (CCPA) enforcement, the law is still nebulous and far from its final shape. But that... Continue reading »
The post Prepping For The Worst Is The Best Approach To The California Consumer Privacy Act appeared first on AdExchanger.
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