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How NBC News Doubled The Amount Of Clicks On Branded Content

NBC News, whose portfolio includes Today.com, CNBC and MSNBC, doubled the clickthrough rate (CTR) on its branded content when it used tech that fine-tuned distribution of the content on its sites. The branded content tech, Polar, automatically tested different pairings of headlines and images, optimizing how it pulls readers into a story, and automating more... Continue reading »

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