“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Jay Friedman, president and partner at Goodway Group. The General Data Protection Regulation (GDPR), the United Kingdom’s Information Commissioner’s Office (ICO) and, soon, California seem to be doing their best to rain on the programmatic parade.... Continue reading »
The post Global Privacy Initiatives Could Leave Marketers And Publishers In A Deeper Black Hole Than They Think appeared first on AdExchanger.
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