# Build a new date string that GNU date can understand
timestamp = $1 " " $2 " " $3 " " $4 ":" $5 ":" $6
cmd = "TZ=\"America/Los_Angeles\" date -d \"" timestamp " UTC\" \"+%Y-%m-%d %H:%M:%S %Z\""
cmd | getline converted
close(cmd)
print converted
}'
“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Chris Shuptrine, vice president of marketing at Adzerk. In May Google announced major 2021 changes to its search ranking algorithm, including the addition of core web vitals, which are new metrics related to page... Continue reading »
The post Programmatic Ads Could Hurt Publishers’ SEO Efforts appeared first on AdExchanger.
Partnerize said Tuesday it has purchased the affiliate network Pepperjam for an undisclosed price. Partnerize’s tech uses automation to help clients optimize their relationships with marketer partners, like affiliates, ecommerce ad deals or influencers. Pepperjam has a traditional affiliate network business where publishers link from their page to a product page, and a network of... Continue reading »
The post Partnerize Snaps Up Pepperjam, As Affiliate Networks Fly Off The Shelves appeared first on AdExchanger.
Ad management firm Freestar said Tuesday it has acquired Chocolate’s app mediation platform so it can serve more mobile app publishers. Terms were not disclosed. Freestar is largely a services company that performs tasks such as setting up header bidding and optimizing yield for about 400 desktop and mobile web publishers. But the fast-growing company... Continue reading »
The post Freestar Acquires Chocolate’s App Mediation Tech And Expands Into The App World appeared first on AdExchanger.
In states where cannabis is legal, local governments designated dispensaries as an essential service when COVID-19 hit. In lockstep with the lockdowns, cannabis ad compliance startup Fyllo saw an almost immediate increase in ad demand as dispensaries clamored to make sure people knew that they were open for business. But cannabis advertising is a challenging... Continue reading »
The post Fyllo Chief Data Officer Nicole Cosby On The Nuances Of Cannabis Ad Compliance appeared first on AdExchanger.