When advertisers think of the cutting edge of OTT advertising, they’re probably not thinking of Amazon as much as they are Roku, Hulu or YouTube. Despite having great video products, Amazon has not ballyhooed itself as a source for great video inventory. There’s not lot of inventory on Prime, for instance, and Twitch functions as... Continue reading »
The post How Amazon Is Winning The War For CTV Attribution appeared first on AdExchanger.
from AdExchanger https://ift.tt/3fkgZZa
via IFTTT
No comments:
Post a Comment