The New York Times Predicts Its Ad Business Will Fall By As Much As 55% In Q2, Despite Record Subs

The coronavirus pandemic is bringing record numbers of people to The New York Times – but advertisers are fleeing due to the economic upheaval caused by the crisis. The worst will come next quarter, when the Times predicts its advertising business will take a 50% to 55% nosedive. Beyond that, there’s limited visibility. Throughout March,... Continue reading »

The post The New York Times Predicts Its Ad Business Will Fall By As Much As 55% In Q2, Despite Record Subs appeared first on AdExchanger.

from AdExchanger https://ift.tt/2A5iGKy
via IFTTT