“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Rachel Parkin, executive vice president of strategy and sales at CafeMedia. Upfronts and structured rate cards have long existed in advertising with the purpose of creating more value in partnerships between advertisers and publishers.... Continue reading »
The post Reinventing Buyer-Seller Strategic Partnerships For A Programmatic World appeared first on AdExchanger.
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