Instead of using media to drive sales, Campbell’s wants to help people cooking at home during COVID-19 use its products – and enjoy themselves in the process. The CPG has kicked off a campaign across Group Nine Media properties that teaches how to use its family of products, which include Campbell’s soup, Prego pasta sauce,... Continue reading »
The post During COVID-19, Campbell’s Marketing Is All About Being Useful appeared first on AdExchanger.
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