The Ad Council Tries Programmatic For The First Time With A Private Marketplace For COVID-19 PSAs

The Ad Council said Thursday it has launched a programmatic private marketplace (PMP) for public service announcements related to the COVID-19 pandemic. This initiative is its first major foray into programmatic, though it has experimented with targeting audiences on social and specific publishers. The Ad Council coordinates public service advertising campaigns for a variety of... Continue reading »

The post The Ad Council Tries Programmatic For The First Time With A Private Marketplace For COVID-19 PSAs appeared first on AdExchanger.

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