“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Paul Bannister, co-founder and executive vice president at CafeMedia. The world is, rightfully so, consumed with the pressing issues surrounding the spread of COVID-19 and economic fallout. That doesn’t change the fact that many... Continue reading »
The post Significant Investment Needed To Unlock The Potential Of Publisher First-Party Data appeared first on AdExchanger.
from AdExchanger https://ift.tt/3azvR3M
via IFTTT
No comments:
Post a Comment