“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Erik Requidan, founder and CEO at Media Tradecraft. As Chrome sunsets third-party cookies and data privacy laws roll out globally, the only happy publishers are the select few with lots of first-party data. Mid-... Continue reading »
The post Privacy Regs And Chrome Changes Will Force An Evolution For Mid- And Long-Tail Publishers, Not Extinction appeared first on AdExchanger.
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