Publishers are feeling the effects of the coronavirus pandemic on their ad revenue. An IAB survey of 200 publishers and sell-side programmatic players found that 70% of the group were revising their Q2 forecasts post-pandemic. News pubs hit hardest News publishers in particular are disproportionately affected by the coronavirus pandemic, since many brands don’t... Continue reading »
The post 86% Of News Pubs Faced Canceled Ad Campaigns, According To IAB appeared first on AdExchanger.
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