The IAB released the final version of its California Consumer Privacy Act (CCPA) compliance framework on Thursday, the technical specifications for using ad-targeting data or first-party publisher data in programmatic advertising. It also released a legal agreement meant to accompany the compliance framework. Get it all here. The finished framework comes only two weeks after... Continue reading »
The post The IAB Finalizes CCPA Framework As Industry Readies For More Regulators appeared first on AdExchanger.
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