“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Chip Schenck, senior vice president of data and programmatic solutions at Meredith Corp. In the ad tech supply chain, supply-side platforms (SSPs) have traditionally served as a proxy for the publisher, helping manage ad... Continue reading »
The post SSPs: The New Ad Tech Chameleon appeared first on AdExchanger.
from AdExchanger https://ift.tt/2D2xrvV
via IFTTT
No comments:
Post a Comment