Privacy regulations have the potential to consolidate market share among large technology platforms. Aka, when publishers reduce the number of ad tech, audience measurement and other web technology vendors they work with, Google and Facebook win, according to new academic research examining the unintended consequences of the General Data Protection Regulation (GDPR). The skittishness with... Continue reading »
The post Privacy Regs Like GDPR Hurt Competition In The Short Term, Study Finds appeared first on AdExchanger.
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