Google will allow sites and apps to disable personalized ad serving across its ad products to help partners comply with the California Consumer Privacy Act (CCPA). The CCPA goes into effect in less than six weeks. Here’s how it works: Advertisers and publishers will be able to restrict how data is processed through Google Ads,... Continue reading »
The post Google Will Let Companies Limit Ad Personalization To Facilitate CCPA Compliance appeared first on AdExchanger.
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