Ad networks are on the outs in the desktop world, but they still have a stranglehold on the mobile app ecosystem. That’s beginning to change, though. Mobile app publishers are transacting more of their impressions through programmatic auctions in a setup that mimics header bidding on desktop. The momentum has been growing over the past... Continue reading »
The post 2020 Might Just Be The Year Apps Finally Start To Embrace Real-Time Auctions appeared first on AdExchanger.
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